UKTI Philippines 
With a population of over 100 million, the Philippines is one of the biggest markets in South East Asia. It is also home to three of the largest shopping malls in the region in terms of floor area, and more retail space continues to be built.
• The Philippine retail sector is vibrant, fuelled by the young and consumer-driven market, growing middle class, and positive economic growth. Much potential for mass market, mid-range and high street brands, but also niche opportunities for luxury.
• Filipinos are receptive of foreign brands in general, and have an increased awareness of and interest in British products and concepts. Numerous iconic British brands fashion, footwear, and food and drink, are already in the Philippines, with some launching this year.
• That the Philippines is an English-speaking market increases the ease of doing business, including the ease of marketing and communicating propositions for UK brands.
